NOVEMBER BEANIE SURVEY


I sincerely apologize for the delayed results of this survey. The survey was acknowledged by over 200 collectors. In order for me to write an accurate article, I had to read each and every entry, many of which were over 2 pages long. I'd like to personally thank the websites for posting this survey and the collectors for answering it.

The results of this survey are not necessarily this authors opinion.

Have you witnessed individuals stocking tables of Beanies for sale in remote locations?
Beanie tables and stands are being set up Nation wide. Price range varies widely. Some of the more common areas are as follows: Road side, outside of malls, local shopping centers, tables right off of the highway exist.
The # 1 answer was tailgates of pick-up trucks.

Many collectors are reporting that Beanies are showing up in the strangest places, example - Electronic stores, pet shops, gas stations, etc.
Have you witnessed any strange places yourself? - Please explain.
Rest stop souvenir shops, nature shops, florist, candy stores, comic book stores (mostly male clients 16 -25 years old, action figure shops, baseball card shops, cake and party supply stores, bingo halls, antique shops, coin shops, "claw" machines, local carnivals, gas stations, airport atriums, shops that only sell lottery tickets and cigarettes, gag gift shops, riffle and hunting stores, university clothing shops, postal center, flea markets, CD' shops, T shirt shops, Stride Rite Shoes, tanning shops, ice cream stores, craft shops, pet stores, car wash.

Janies' opinion.
As you can tell by these responses, Beanies are everywhere. Many collectors are reporting prices between $8.00 to $30.00 for currents, retireds are selling from $15.00 to well over $200.00 each, older retireds are going for much more. I'd like to know what happened to the small mom and pop stores, card shops and gift shops? It seems as if the secondary market has taken over completely.



Ty has just released a new Beanie named Princess. Princess is a deep purple teddy with a white rose on it's chest. Princess is in honor of DIANA, Princess of Wales.

In your opinion, how can Princess be protected from the Secondary Market?
When I refer to the Secondary Market, I'm referring to individuals who purchase Beanies in large quantities to sell for a large profit. I'm not referring to retail stores who purchase them and sell them for a reasonable amount to satisfy customers.

The # 1 answer - MASS MARKET PRINCESS.
This question generated a enormous response. I will share for you word for word what many collectors feel about this issue.

Ty should definitely mass produce Princess, everyone who wants one should have one. Elton John mass marketed his song written for Princess Diana, he wanted to make a lot of money for her charity's. If the product is not mass marketed, the losers are the little people, small time collectors, and most importantly, the kids. The only people that will profit are greedy secondary market sellers, that's exactly what should not happen!!!

Princess protection - Unfortunately I don't think there is really anything that can prevent the secondary market from exploiting her. Collectors are paying $60.00 for Peace and he is still current.

The secondary market is already taking advantage of Princess. Many of the stores have started silent auctions which are as high as $600.00. The problem is, they don't even have Princess in stock.

Many honest stores are limiting Princess to 1 per customer. This is to avoid any misgivings the secondary market may have.

Ty should flood the market with this product. The secondary market won't touch Princess, and Ty would make a lot of money for this good cause.

Ty should mass market Princess worldwide (as well as the five holiday Beanies). There should not be a limit shipped to retailers and her price should remain the same as other Beanies. Princess Diana was considered the "Peoples" Princess" and I think anyone that wants her should have her and be able to afford her. Millions of children loved Princess Diana and that's ORIGINALLY who Beanies were made for!!

I think Ty should have just donated some money to the Princess Diana fund and not create what will become one of histories biggest secondary market frenzies!! (She is cute though).

I don't know of any way to protect Princess. Beanies are so popular that supply will probably never meet demand, especially for Princess, a Beanie that will remind people of the most well known and admired person of the 20th century.

Janies' opinion.
I could fill two more pages of responses but I'm sure you will agree, Ty must MASS MARKET PRINCESS. I still believe in my heart that Ty's intentions are good ones and I also believe that they will eventually do the right thing. Ty must realize that the secondary market has hurt Beanie sales. Many collectors purchase from this market, but on the other hand other collectors are frustrated and refuse to pay higher prices. These same collectors are losing interest in Beanies because of lack of availability and outrageous pricing. If Ty mass markets Princess, everybody wins and hopefully the individuals purchasing Beanies in large quantities only for profit will stay away from this very special Beanie. Once again, I must define secondary market. There are many retailers who are unable to obtain purchasing rights from Ty, Inc. In order to meet demand and satisfy their customers, they purchase Beanies for their establishments. I do not consider them the secondary market if they only mark the Beanie up a few dollars in order to cover their cost of the initial purchase and inconvenience. If a store purchases Beanies at regular prices and then sales them for a substantial markup they should be considered secondary market. I have witnessed one store in particular which continually lies and rips off their customers. They have a contract, not a purchase order with Ty. They receive Beanies on a regular basis. They inform their customers that Ty is not shipping and can't be trusted, then they inform them that they had to purchase their Beanies from other stores, and once they get their Ty shipments, the price will go from $19.95 AND $29.95 for currents, back to $6.99 I know for a FACT that this retailer is LYING. I have talked with his UPS man who confirms that the store receives Ty shipments on a regular basis. I have even witnessed his stock room which contained many Ty boxes in it. In my opinion, it's retailers like this one giving Ty a bad name. Unfortunately, there are many others just like him. We teach our children to say no to drugs, we should convince ourselves to JUST SAY NO to greedy retailers.

What do you think about Ty's generous offer to donate profits of Princess to her Memorial Fund?

All profits of Ty from this collectible will be donated to the DIANA, PRINCESS OF WALES MEMORIAL FUND.
Princess will be available in December 1997 at finer stores everywhere.


I think Ty is very generous, not many companies would do something like this.

Personally, I feel skeptical - until I see that Princess is being shipped in sufficient quantities, or unless Ty makes Princess directly available to customers. My feeling is Ty is just using this as publicity stunt.

I think Ty has made a very nice gesture but it won't stand up unless he ships them to stores who will not rip off the public and do something to keep Princess away from the secondary market.

I think stores should limit Princess to one per family.

I think Ty's offer will get lost in the feeding frenzy, the secondary market will not donate their profits.

I think store owners getting caught selling boxes of Beanies to secondary markets should lose their right to sell Beanies period.

I think it is by far the best and most compassionate thing Ty has ever done. I applaud them on their generosity and hope it continues.

Ty's offer should not be considered generous unless they back up what they say by making enough of Princess to go around.

Janies' opinion.
I personally feel that the Ty company has heard mixed views on this issue. I do not look at this offer of generosity as a publicity stunt or feeding frenzy to promote the secondary market. I do feel that Ty must control their retailers by implementing and enforcing stricter policies. If I were Ty, I would have my sales force canvassing local retailers nation wide to insure that they are not exploiting his product. If retailers are found to be guilty, Ty must address the issue immediately. Once Ty's product is sold to the secondary market, the Ty company does not benefit the profits, but they do stand a good chance of losing customers if they don't put a stop to this at once. Collectors are frustrated and want their Beanies.

Do you think Ty should mass produce Princess world wide, should there be a limit on quantities shipped to retailers, and should the price remain the same as current Beanies?

The # 1 answer is no surprise. Ty should mass market Princess and there should not be any limit on shipments. The price issue was a little controversial.

Princess is in honor of Diana Memorial Fund. She should not be a rare Beanie. I feel that the price should remain the same. Most stores don't charge the proper price to begin with.

Princess should be shipped every two weeks to retailers, the price should remain the same, there should be no limit to customers, the more Ty makes and sells the more money goes to the fund.

I do not think that Ty should mass produce Princess. If she is limited she is more special. I would be willing to pay up to $20.00 for her.

If I go to a Beanie swap meet selling Princess on the secondary market, I will leave. I think these shows are great but I also feel that they too rip the public off. Do you think that the reason Ty does not advertise is because they don't have to? They have thousands of people doing it for them. Why not take care of these people by giving them what they want? Princess, regular price, in huge quantities.

I think Ty should limit production to 1,000,000 only. Sell wholesale for $97.50, letting the Ty retailer get the normal $2.50 profit.

Janies' opinion
I feel that if Ty wants to support Princess Diana's charities, they must keep Princess abundant and affordable for collectors to obtain her. I also feel that Ty should increase her shipping potential to 50 per retailer each month, instead of 36. Ty should realize that Maple and Peace are current, but for many collectors they are overpriced and unobtainable. Don't let this happen to Princess! Diana was the peoples choice. Let Princess be the collector's choice.

Do you think Ty should offer guidelines to retailers regarding Princess? What should those guidelines be?

Guidelines should be - NO hiding or holding Beanies. Be fair to all. Don't sell to people who you suspect are selling on the secondary market.

Would guidelines be legal? Where is the free enterprise in such guidelines? It would be nice if Ty said all retailers MUST adhere to certain guidelines or become the recipient of the wrath of Ty. I think Ty is too small to police the guidelines. It might be nice if Princess was shipped with a letter of suggested retail practices, but I don't see how Ty could enforce compliance.

Other than maintaining constant retail pricing, I haven't a suggestion.

Ty should offer guidelines on all current Beanies, not just Princess. There should be a limit of $7.00 per Beanie and if they violate it … cut the greedy jerks off!!! There are plenty of honest new ones to take their place and plenty of honest retailers who would love to get more and see that the real collectors and children get their Beanies!!

Yes, Ty should offer guidelines. Retailers should not be able to sell off their stock to the secondary market.

Janies' opinion.
I personally understand how difficult it would be for Ty to enforce guidelines, although I believe they are very much needed. I answer questions and supply Beanie information world wide, and know of many stores which Ty needs to address. If Ty ever needs help with keeping retailers in line, I'd like to offer my services. I want to ensure that Beanies are obtained by Children and true Beanie collectors. I would suggest for Ty to send faxes to all of their retailers with specific guidelines for Princess. I'd also remind them that Ty does not encourage inflating Beanie prices. Ty needs to set an example. If the word spreads that Ty is watching, maybe retailers won't be so greedy.

How often do you access a Beanie websites for information? Do you find these sites to be informative?

I visit Beanie web sites everyday.

I'm usually at Beanie websites everyday. I have been trying to find information on one Beanie. I have found a lot of helpful information on these sites. Most Beanie sites are informative and wonderful.

Several times daily.

I visit many sites daily. Ty's site is great for new releases and retireds.

I access Beanie sites 1 to 4 times a week. Some are more informative than others.

I access Ty and other sites daily for updates and news. I love the juicy gossip and informative news.

I usually check beanie sites once a day. I'm addicted.

I access many sites but my favorites are Beanie Philies, BB World News, BBBClub, Beanie Mom and Ty. I love the short stories and all the new information being offered. Keep up the good work!

I access the websites a few times a week for fun and information. The tall tales keep my interest.

I access the sites several times a day. This is how I keep track of current market value for fair trades with friends and how I get the hard to find Beanies.

I used to visit the sites once a day, now I only go once a week. The secondary market has turned my stomach inside out. Many sites are for profit only, they really could care less about supplying information, some have even had run-in's with Ty.

Janie's opinion.
As a reporter it's my job to keep up with all the latest and greatest news. I find all sites to be very informative. I also appreciate the time it takes these site owners to update their pages. The cost factor can be significant in many cases. I visit Beanie sites on a daily basis, sometimes four and five times a day. My bookmarks are full of Beanie sites, auctions, pages of clubs, personal Beanie pages and other Beanie related material.

Many collectors have different views as to the shelf life of Beanies. In your opinion, are Beanies still holding their popularity?

In Virginia lines are still 3 hours long unless you are aware of offbeat places.

I feel that Beanies may be sliding a bit due to the secondary market. I will continue to buy as long as I can find them for reasonable prices.

Beanies are a little bit too popular for me. I wish there weren't as many Beanie collectors, then I might be able to find some.

I hope Beanies never die, I've got too much time and money invested.

I don't think that Beanies are quite as exciting as they use to be, but looking at collectors and the secondary market makes me believe they are still hanging tough.

I think Beanies will die out after Christmas due to greedy retailers and the secondary market.

I've kind of lost interest, but when I find a real rare one, I feel like I just won the lottery.

I think to some extent the craze has died off except for the retired and new releases. To continue success Ty must stop producing the older Beanies & increase production of the new releases. Hope this will happen soon.

Janies' opinion.
I would like to think that Beanies will continue till the end of time. Realistically, I know that's not going to happen. I feel that Beanies are still going strong with only a slight decline of interest. Many collectors are frustrated but still continue to collect. I would like for Ty to get more involved with their retailers, get to know the dishonest retailer and put a stop to their practices. If Ty can control their market more efficiently, Beanies will out live us all.


I'd like to thank all individuals who participated in this survey, the results were overwhelming, complete and well written. Here's hoping you all have a Very Merry Christmas and a prosperous New Year.
God Bless,
Ms. Janie

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