
I had no idea that over 600 collectors and retailers would
respond to this questionnaire. Many responses contained 2 or more
pages of text. In other words, everybody was very vocal, they
came in loud and clear.
My purpose for this article was to compare different opinions
on selected questions. I believe one collector summed up this
questionnaire best by stating the following.
Ms. Janie
What a wonderful opportunity to allow collectors to
vent in regards to Princess and Erin. I must say, you really
opened up a can of worms. I always enjoy reading your articles,
they always cover such a broad area and always show both sides
of the issue. Thanks for always being honest and not being a
"powder puff".
Id like to reply to this by simply stating the facts.
A good freelance reporter always writes topics of interest. It
can be difficult to remain bights; I basically stick to the facts
of the matter and try to cover all views. Many writers do not
allow themselves to personally get involved. Many writers would
never think about reporting a controversial issue in regards to
Beanies. In my opinion, getting involved and controversy is what
its all about. If articles are all written the same, who
would want to read them? I feel that my articles allow Ty and
collectors to know the overall consensus. My topics are chosen
according to what the latest buzz represents.
Before we get into the questions and answers, I need to
make one thing perfectly CLEAR! These responses are NOT my own.
Collectors responses came from three different websites, these
answers reflect THEIR opinions.
The answers from collectors will be represented with PROS and
CONS. I apologize for the lack of PROS. I received very little
response which supported PRO answers to my questions.
PROS
I think that if Ty limits Princess to 12 per month, thats
OK. It would be nice for everyone to own a Princess, but too
many secondary markets are snatching her up and marking up the
price. Besides, the more limited she is, the greater her value
will become.
I do not care how much Princess is worth. My friends and I just
want her really bad. One of my friends wants her bad enough that
she paid $500.00 for her. She says, "I dont want to
pay that much, but its the only way to get her".
I think it is a good idea for Ty to limit Princess! If one acquires
a Princess they know she is a very good collectable and should
maintain her dollar value. I also think the hunt of obtaining
her is fun and exciting! Many stores have used Princess for charitys,
but enough is enough. I hope Ty does change her tags, this would
make collecting her more fun.
Ms. Janie says - The overall consensus for keeping
Princess limited is to increase her value. I still feel that
Ty introduced this Beanie to honor Princess Diana and help with
the Princess Diana Memorial Fund, they should release Princess
in mass quantities.
CONS:
Princess never makes it to the stores in my area. Retailers are
selling her for big profits or to the secondary market. If you
are a collectors, your chances of getting Princess are very slim.
Ty should NOT change the tag and should not have released this
bear until it was available for shipping in large quantities.
I do not think Princess Diana would be happy about what Ty is
doing. She would want every child to be able to get this bear.
I think it is very poor judgment on Tys part to limit the
production of new Beanies. I personally will NEVER see Princess
or Erin. How is a child supposed to buy a Beanie from the secondary
market with such high prices? How is a child supposed to stand
in lines at 5 oclock in the morning to hopefully get a
new release? Princess is still being raffled off in my area.
I feel that Tys handling of the "Bears" situation
is ridiculous.
Ms. Janie says - Although 95% of collectors polled
were not concerned with tag changes, many are disappointed in
Ty and retailers. Children are extremely upset about not being
able to purchase their Beanies.
If I were Ty, I would suggest to retailer to consider the following.
When ever a shipment arrives, allow children to make their purchases
1 hour prior to adults. Limit the purchase to one of each style
up to 10 Beanies.
This practice will not only help children obtain the pieces they
need, it will also keep the adults from buying up all the Beanies.
PROS:
I think its good that Ty has limited Erin to 12 per store.
I am an individual collector, not a store owner. I think limiting
Erin will keep the hunt alive and its value up. I do not
think that Erin will become more obtainable than Princess.
I think its OK for Ty to limit Erin. I mean shes
brand new and if every retailer orders and receives 36, she would
not be as popular. Come on people, wake up, collect your Beanies
and have fun. Ty has given you the hunt of a life time!
Ms. Janie says the following: I think an item should
only be limited when it specifically states "Limited Edition".
Im sure Ty will get caught up with the demand of this Beanie
and will release more soon.
CONS:
I think Ty should release more Erins. I get extremely mad when
I read in Beanie publications how you should collect many extra
Beanies for your set. These are the same people who are hoarding
Beanies, making it impossible for others to get. Yes, if Erin
is not released in greater numbers, she will also become a hot
item, and only the "CONNECTED" people will be able
to get her at a reasonable price.
I do not understand why Ty would release a new Bear, its
impossible to find any of the old ones.
I think Erin will be another Peace, never available at the stores
for the retail price. Either retailers dont receive Erin
or they sell them for a high price or to the second market. I
have only seen Peace at one retail store in my area and it sold
for $50.00 Why not wait on releasing Erin when they have enough
to ship!
Ms. Janie says the following: Ty did not release Erin as
a limited edition piece, therefore, I believe she may be hard
to find for the time being, but be patient, she will be more
available soon. Ty has been a genius were marketing is concerned.
I can not imagine Ty risking their reputation on releasing and
limiting two special pieces in a row.
PROS:
I would like to see Erin and Princess retire within the next
year or so. I do believe that Ty should keep them current for
at least a year, but no more than two. If Ty keeps them current
for more than two years, they will not be as special..
I liked the early retirement of 97 Teddy and Snowball. My goodness,
if we really collect, we want them retired early to keep their
value up. I would also like to see Princess and Erin retire early.
Ty is reaching out to the adult collectors with the new line.
I know at least a dozen people who did not even own a Beanie
until Princess was released. We all know, one Beanie is never
enough! I would love for Ty to continue to produce special colored
bears for all the holidays and special events.
I agree with the collector who felt Ty was reaching out
to adults. I would imagine if you collect Beanie for status or
monetary value, you would like to see most Beanies retire early.
BUT, what about a innocent child who can not complete their set.
"Is early retirement good for them?
PROS:
Ty has made marketing history with Beanie Babies. The secondary
market is to be credited for this, you can bet Ty supports the
secondary market. No Marketing consultant/expert
would ever say you could produce the highest demanded item of
the decade without a single TV or newspaper ad. Ty only markets
through the Internet and their guest book. Ty has made History!
I think Ty loves the secondary market. I also think he purposely
makes Beanie mistakes, just to see people scramble for them.
I will also say, I dont blame him. He is a business man
out to make a BIG buck.
I do not believe that Ty actively supports the secondary market.
However, as a free marketing/publicity vehicle, you cant
beat it. It has probably boosted Company sales tremendously.
The secondary market is a good barometer of the supply/demand
and if the company tracks it, they could get some good insights
as to what types of Beanies appeal to most and shape future releases
from that.
Yes, I think Ty supports the secondary market. They have to,
it keeps the value up on their product. It is fun to find old
releases on the secondary market. I have seen both GREEDY and
HONEST people on this market.
Ty loves this market!!! Ty shows this through their site, (especially
on the guest book), this book allows them to keep track of the
values, without having to leave their own back yard. I have never
heard Ty express a formal opinion on their feelings regarding
secondary pricing of current or retireds. Ty needs this market
to keep the values up on the retireds and that keeps people buying
plenty of currents in hopes that they will become more valuable
by retiring as well. Everyone has their own reasons for collecting.
Some for fun and some for investing. Ty has to be careful with
what they say officially and do, because they do not want to
lose their little gold mind.
CONS:
I think Ty does support the secondary market, I also
feel that Tys guestbook is terrible. If Ty did not support
the secondary market, why would they even have a guestbook where
people can post outrageous prices.
I do not feel Ty supports the secondary market, unless they have
cleverly disguised some of their employees and made them covert
sellers of Beanies on the Internet. (Interesting scenario) As
far as their guestbook goes, it is impossibly bust and very hard
to read through. What does concern me more is Tys inability
to prevent tag switches (Waves/Echo) and either tag or, as is
now rumored, material switches on (Rainbow/Iggy) . And of course
posting the wrong pictures of Beanies on their own web site.
How does a collector depend upon a company that cannot control
these seemingly simple errors?
If I didn't think Ty supports the secondary market, I now they
do! Otherwise how would the secondary market get the newest releases
before the "authorized" retailers get them? We have
a total of about 5 stores in two small towns that are "Authorized"
retailers. Other stores in the area are ones which have jumped
on the bandwagon. The unauthorized sellers had the new releases
a month before the "Authorized" retailers did. "What
does that tell you"? In my opinion, a VERY large portion
of Beanies are going directly to the secondary market.
I think Tys guestbook is a danger for kids. My kids are
not allowed on the Ty site or any site that has trading boards
and guestbooks. Now that Beanies have become a adult collectable
and the children have been robbed, I shop along for Beanies for
my kids. I do not even allow them in stores that sell Beanies.
I do not want my children to witness childish behavior coming
from adults.
I cant help but think Ty doesnt like to see their
product sold elsewhere for outrageous prices. This was not the
reason that Beanies were made in the first place. They were supposed
to be an affordable TOY for CHILDREN. I have stopped even looking
at Tys guest book. The book is full of advertisements for
greedy people looking for a $5.00 toy. If Im not mistaken,
the guestbook was supposed to be for children to communicate
with other children, and form friendships. Example - a kid from
California can communicate with a kid from Japan, it was also
so that kids could learn about each others culture and establish
a pen pal. I believe this was the intent of the guestbook. All
it is now is a classified ad. The greed shown in the guestbook
really makes me sick. I think that the guestbook should be restricted
to children who really want to communicate with other children.
Ty should not allow selling on their website, there are lots
of other places to sell their products on the Net. I say, "sell
your Beanies elsewhere, and get them off the kids page".
Ms. Janie says: I feel that Ty does support the secondary
market, it helps to keep Beanie values up. If you have not had
the opportunity to read my article on the secondary market, please
do so, it will explain this market in-depth.
I just hope Ty appreciates Beanie websites, writers and reporters,
they are the main source of information for both markets. Without
them, Ty would lose 75% of their FREE advertising.
I would also like to add the following. I am a HUGE supporter
of Ty and I do collect Beanie Babies. I feel that my articles
benefit Ty and collectors in an enormous way. Ty has the opportunity
to hear first hand what collectors are thinking. Collectors get
the opportunity to voice their opinions. Last but not least,
Ty does not have to read through an enormous stack of mail and
reply to collectors. I have shown both sides of the coin, and
hope both benefit from it.
This questionnaire was conducted by Janie Daniels. The opinions
expressed are those of collectors, unless otherwise indicated.
April 4, l998
