Promoters Views On
How To Promote A Successful Beanie Show!



 

Beanie Baby shows are becoming increasingly popular across the country. Show Promoters are exhausting an enormous amount of energy into trying to promote the ultimate show.
I have recently experienced the ups and downs that go a long with organizing and promoting a show. I also have learned to appreciate the promoters for all of their efforts.
This article and interviews were written and conducted to help you understand the considering factors and efforts, which must take place, before a show even commences.
Each show promoter had agreed to answer questions in their own words on various topics.
 
Date: Fri, 07 Aug 1998 13:06:36 -0400
From: Tony <toybox@MCI2000.com>
Subject: *******
To: Janie Daniels <j81459@erols.com>
 
Questions For Show Promoters
 
Please provide a short bio on yourself.
I was born January 27th 1974. I have been married for 3 years to my wonderful wife Melissa. We met at East Carolina University where I graduated with a degree in Business.
I am originally from Cambridge OH. However, after meeting my wife and getting married we settled down in Greenville NC.
My business background started at a very young age. My father owned a antique store and a sports card and hobby shop. I grew up working in both and learned to love business at a early age. During college I started my own business (The ToyBox) Melissa pushed to go the online route and The ToyBox Online was formed.
What made you decide to be a show promoter?
The main reason was the lack of quality beanie shows in the south and especially in NC. We knew that with good advertising and our Internet resources we could promote successful shows.
Promoting a show can be a very stressful and difficult task, what evolves around promoting a show?
The number one job of a show promoter is to bring in the people!! In my
opinion there are 3 main planning areas of promoting a show.
 
1. LOCATION-The show must be located in a area of strong beanie interest (i.e. collectors) The location must be able to draw from 2-3 large cities and many smaller communities. The show must be in a hotel or convention center that is easy to get to, quality logging must be on location or next door. A promoter must not just plan for the show but for what the potential collectors may want to do before or after the show. (i.e. are shopping centers, restaurants, hotels).
 
2. ADVERTISING-This is a must! Anyone can promote a beanie show. However, to make it an "event" where collectors and dealers are excited and enthused about your next show, you must advertise. We used the following forms of media to advertise.


Are there specific guidelines you look for when considering location, times and events?
Location must be central to larger cities but must allow for a easy trip for folks from smaller towns. Large Beanie shows will bring in folks from out of state and even out of country.
Events must excite people (i.e. rare beanie doorprize, famous beanie person etc.)

What is considered to be a successful show?
We feel a successful show is when you look around the show and you see people happy. Not just dealers, but the collectors who attend the show. As a promoter your main job is to bring the collectors to the show. If successful at that most dealers will have a respectable show and collectors will enjoy themselves.

How many months of preparation is involved in organizing and promoting a show?
We start the process about 4 months before each show. This allows ample time to book the event, sell table space and advertise. This will depend on the size of your show.

 Normally, what type of events and activities do you plan for your shows?
We have always offered free grab bags to the first 25-50 people in line.
Other show features or events include:
raffles
doorprizes
other free gifts
a show guest(s)
balloons or posters for children

What role does advertising play in promoting a successful show?
With out question, it is the # 1 aspect any promoter must focus on to have a successful show. Without advertising how will collectors know about the show. We focus on advertising the day we begin planning a show.

How difficult is it to obtain a variety of venders?
This part is really easy. We try to bring in a variety of dealers: from large national dealers who travel the country to small regional or local dealers. This way the collectors will be able to meet and discuss beanies
with people from all over the country. Also prices will vary allowing for "hopefully" competitive fair prices. Also by having dealers of different sizes allows the collector to see rare and HTF beanies that you normally do not see.
It's almost impossible to please everyone who attends a show. Please complete this sentence or create one similar in your own words. As a show promoter I felt the majority of people were extremely satisfied with my efforts and would defiantly return to future shows.

What types of complaints do show promoters receive? How do you deal with these complaints?
We have had only one complaint that follow us to all shows: Prices: some collectors expect all beanies to be sold at the $5-$8 level. The majority of dealers bring retireds and hard to find currents that are
in demand on the secondary market thus they command a higher price

Please take this opportunity to announce your next show in-depth.
Date: Saturday, September 19
Greenville, NC
Hours: 10:00am to 3:00pm
Ramada Plaza
Greenville BLVD
Greenville, NC
This show is promoted by The ToyBox
www.the-toybox.com
Admission $3
children 5 and under FREE!!
Maple & Britania raffles!
Hourly door prizes!!
Grab bags for the first 25 people in line (each will contain a beanie baby)
For more info please visit our Show Page
http://www.the-toybox.com/sept19.htm
 
Contact: Tony Davis at tony@the-toybox.com
beanieshow@the-toybox.com




 
From: mnsbeanies@webtv.net (Mike & Shelley Berrios)
Date: Wed, 5 Aug 1998 20:33:39 -0400 (EDT)
To: j81459@erols.com
Subject: *********************************
 
Hi Mrs. Daniels, how are you? Hope all is well. Lets get down to this survey. I am Mike Berrios, 32 yr old father of four. I have my own business and website, M & S Beanies and promotions. I started as
a vendor months ago. I have in the last two months put together a strongly followed Beanie show. I felt it was time to start promoting shows. The promoter for the show I was a vendor was not sympathetic to the vendors needs, all he wanted was the table fee, weeks sometimes a month in advance. I thought
as a promoter I would understand the vendors concerns and be able to put together a successful monthly show.

This bring us to what it takes to promote a show.
Plenty of factors go into this:

1. Day- Saturday or Sunday?
I only do Saturday shows. Why? Saturday is a day when I feel shoppers come out
earlier, when does the local mall open? The mall usually opens two hours later on Sunday than Saturday.
Two hours are a lot at a show only six or seven hours long!
2. Two day or 1 day- 83% of shows have less attendees day 2, about 41% are repeat. The only way to bring in more people on day 2 is to offer the public something special (ie: guest, giveaways, etc.) Enough said!!
3. A successful show? This is gauged by different factors: Public overview, Flow in room, Dealing with dilemmas & Vendors sales.
4. Preparation for show really depends on what kind of advertising you are doing lead-time necessary, and deadlines to be met.
5. Events and Activities- I always make a donation to a local kids charity. I do kid door prizes every 15 minutes, bear door prizes every hour, and a VERY Strong raffle, (ie:Brittannia/ Glory etc) Bringing in top names in the beanie world can be costly but definitely worth it, as people will come from across the nation
to see some of these guest. Note: When doing a "For kids only" activity ( ie: raffle or door prize etc) it is IMPERATIVE a kid wins!!
I also have FREE face painting and balloons at every show.
6. Advertising what role does it play?? Word of mouth is #1, if your show is hot, word will get around. The thing is getting them there to see how good the show is. Local newspapers, flyers, websites are all great forms of advertising TV/Radio are much more expensive but highly effective. This is where the bulk of the promoters outlay goes.
7. Finding vendors- again advertising and word of mouth are the best. Finding vendors should be no problem once you have had a successful show! I have yet to lose a vendor to another show! I give my
Vendors lunch. A menu of egg salad, turkey/cheese, and ham/cheese at every show. My wife spends the night before making sandwiches, yep homemade!!! Getting people from other parts of the country has not been difficult as I try to list on the Ty site as often as possible and they email me! From MI, Cal. NY, GA,
W.Va. etc.
Problems at shows: These are some of the things I have dealt with.
(a) People selling in the parking lot.
(b) People trying to sell at show without a vendor's spot.
(c) Vendors are undercutting other vendors at the show. These things need to be dealt with immediately. The people in the lot as well as the ones at the show were escorted off property. The undercutter was spoken to, asked to leave, and will Never be invited back.
UPCOMING SHOW:
South Florida's Best Beanie Show
~Turnpike Holiday Inn (5100 N. St. Rd 7)
~Saturday September 19th 9am to 4pm.
~VICKI KRUPKA- Counterfeit expert and
Ms. JANIE DANIELS- Author of "The Beanie Invasion" As well as representatives from MaryBeth's
Beanieworld will be available for autographs, photos and Beanie chat
Sara Nelson - Beaniemom - owner and writer for the Beaniemom website and contributor of Mary Beth's Beanie World Magazine.
Beanie baby grab bags for the first 50 paid admissions.
Bear drawings every hour.
Kid giveaways every 15 minutes.
Kids games: beanie bingo, guess the beanie plus many others.
First 200 kids get a beanie buck, good towards the purchase of any beanie
~FREE face painting and balloons.
Thousands of current, hard to find, and retired beanie babies, both TY and DISNEY, and hundreds of accessories
Admission is 5.00 for Adults/ 2.00 for 6 & up/ under 5 FREE. Bring ad from So Fl Parenting Magazine for a free child
Admission. Listen to Y-100(WHYI) for FREE PASSES.
~CALL SHOW HOTLINE (954) 316 2149
or go to
http://www.mnsbeanies.com for info.
 
Mike & Shelley at mnsbeanies@webtv.net
or http://www.mnsbeanies.com




 
From: GGlobal98@aol.com
Date: Thu, 6 Aug 1998 02:14:17 EDT
To: j81459@erols.com
Subject: Re: *******
 
Please provide a short bio on yourself.
My name is Christopher Gann and I have been promoting collectibles shows since I was 16. I started organizing comic book conventions to raise publishing money for a new line of books I wanted to get out in the market. I took a break from shows when I met my wife, Gina, and we moved to Wilmington, NC to attend film school. Upon completion of film school we made the decision to return to show promoting as a career. I bought her a "Peanut the Elephant" for Easter and she went nuts over him. $400 later we found ourselves deep in Beanie territory and knew we had a winning show idea.
What made you decide to be a show promoter?
One sentence, I needed the money to get my book company off the ground.
Promoting a show can be a very stressful and difficult task, what evolves around promoting a show?
Connect yourself with what it is that you are attempting to promote. It takes hours and hours of phone calls, e-mails, website updates, letters, and cooperation leading up to the show. With our recent Beanie show, which was my first in the genre, the most challenging task was trying to please everyone. I have since realized that this is an impossible feat.
Are there specific guidelines you look for when considering location, times and events?
I have discovered a variety of guidelines to look for in a show promotion. Coming from a comic book convention background, I found myself incorporating the same school of thought into my recent Beanie show. I learned that the two had miles of differences between them. Comic book shows can fit well in any environment, due to the nature of the paper product itself. However, Beanie Babies invoke style, color, quality, and 1000% class. Beanie shows should take place in nothing less than a spectacular environment in order to really shine. Unfortunately, I learned this through trial and error. I have reorganized and scheduled our next show in a 7,000+ square foot convention facility with plenty of lighting, covered skirted tables, draped backdrops, and overall Beanie appeal!
I have also since learned that time is another essential fact to consider. Comic book shows could last well into the evening, while Beanie shows slow down to a crawl around 4pm.
Last but not least, we come to the events. I absorbed many positive and negative comments when I promoted book shows. However, one comment has stayed with me throughout the years. A young mother and her son attended my last book show and commented on how family/child oriented it appeared to be. I was honored for an attendee to pay us that compliment and have made every effort to incorporate a kids and family atmosphere into our Beanie shows. If you stroll through our website, you will see our "Just for Kids" mission statement and understand just why we provide many games and raffles for just kids in our events schedule. I believe these are the key to a successful show and will continue striving for children's excellence. One child's smile is worth a hundred adults.
What is considered to be a successful show?
Profit plays an important role, but overall dealer/attendee enjoyment is the biggest consideration. After all, if everyone leaves disappointed then future profit will not be an issue, no matter how many attended.
How many months of preparation is involved in organizing and promoting a show?
I'm sure many promoters have different philosophies on this. I started off in July and my next show is scheduled as a 2-day event at the end of October.
Although, I will not promote another show until March/April of 1999. One show will be held in Spring, Summer, and Fall. I usually take Winter off for "hibernation".
Normally, what type of events and activities do you plan for your shows?
As mentioned earlier, we cater many of our events to the kids, although our trading room has gone over quite well with all participants. We forbid sales, but permit open trading for an hour after the show. We also love tossing in oodles of raffles and giveaways to keep attendees excited and enthusiastic!
With our next show, we have added seminars and workshops to the list.
What role does advertising play in promoting a successful show?
I'll be honest by confessing that not until recently when a fellow promoter "Tony Davis of the Toybox", provided me with some tips, did I realize how important a role advertising played in Beanie show promotion. Once again, I discovered miles of difference from comic book shows, where you could distribute a few hundred flyers out to shops and have an incredible attendance. Beanie shows require an extensive advertising budget of at least $1,000+ and local/regional/national ads to get the word out to the collectors.
How difficult is it to obtain a variety of vendors?
This is where the tables turn. Comic book show vendors were much harder to acquire than Beanie. I believe this is because of the enormous size of the secondary Beanie market and how everyone has a Beanie to sell. The internet plays another vital role in the acquisition of vendors, as I sold every table
at our last show to vendors who contacted me over the internet, with one exception. That exception contacted me via telephone because a friend of hers who found me on the net told her to check into it.
It's almost impossible to please everyone who attends a show. Please complete this sentence or create one similar in your own words.
As a show promoter I felt ______ people were _______ satisfied with my efforts and would _____ return to future shows.
As a show promoter I felt adults and children, alike, were satisfied with my efforts and would return to future shows.
What types of complaints do show promoters receive? How do you deal with these complaints?
The largest complaints have always been with vendors and/or their prices. At times, I'm not sure if the attendees realize that, as a promoter, I have no control over what price a vendor chooses to sell his/her items for. The Beanie market is a very volatile one and prices can change in periods as short as a week. Vendors are secondary dealers and many times if they have a Beanie, such as Royal Blue Peanut for $5,200, they probably have $5,000 invested and are making a small amount of profit on the sale. Thus is the way of the secondary market. One area of our shows we wish to improve is vendor attitudes toward children. As one of our previous show attendees pointed out, many children have saved up allowance money for months and may surprise vendors with a large sale. As time passes, our hope is for more vendors to recognize children as legitimate buyers. In the vendor's defense, children should be supervised at these shows, unless a room has been otherwise designated. Many vendors fear that an unsupervised child may destroy valuable property or walk off with an item. Otherwise, I see no other reason for a vendor to be harsh to a child.
 
Please take this opportunity to announce your next show in-depth.
Durham, North Carolina
~~Durham Marriott at the Civic Center~~
1998 BEANIE SYMPOSIUM 2
Toy Show & Sale
OCTOBER 31 & NOVEMBER 1, 1998
Halloween ~ Christmas Extravaganza!
Official Website: http://www.gannglobal.com

2 SEASONS in 1 EXPLOSIVE WEEKEND!
Durham Marriott at the Civic Center
201 Foster Street
(Downtown Durham, NC)
Featuring
Beanie Babies, Nascar, Puffkins (By SWIBCO), String Beans (By GUND),
Dolls, Plush, and Related Collectibles
General Admission: Adults $5
Children (under 8) FREE with Paid Adult
Show Dates - October 31 & November 1, 1998
Saturday 10am - 3pm
Sunday 10am - 3pm
* 5 lucky Beanie attendees will receive a "SPOOKY" Beanie Baby upon show entrance on Saturday!
("Spooky" will be handed out to specially marked ticket holders.)
* 5 lucky Beanie attendees will receive a "97 CHRISTMAS TEDDY" Beanie Baby upon show entrance on Sunday! ("97 Christmas Teddy" will be handed out to specially marked ticket holders.)
 VENDORS!
Tables are Going Fast and are in Limited Supply!
E-mail Us for a Vendor Packet:
gglobal98@aol.com

Over 7,000 Square Feet Of Beanies!
VENDORS! GAMES! RAFFLES! GIVEAWAYS! CONTESTS!
 SPECIAL GUESTS!
Such as
JANIE DANIELS ~ Noted "The Beanie Invasion" Author & Beanieologist, writer for two Beanie Magazines and many websites.
SUZY HAGHIGHI ~ "Beaniephiles Website Creator"
SATURDAY ~ (Halloween Celebration) Costume Contests & Safe Trick or Treating!
~
SUNDAY ~ (Christmas Season Kickoff) A Special Guest for the Kids & the Gift Tree!
Questions? Comments?
Brought to You by
Gann Global Promotions
Co-Sponsored by: The Stuffed Animal House
E-mail at:gglobal98@aol.com
Official Website: http://www.gannglobal.com




 From: Carltonpro@aol.com
Date: Sat, 8 Aug 1998 11:32:46 EDT
To: j81459@erols.com
Subject: Re: Promoter
Please provide a short bio on yourself.
Journalist: Former newspaper writer & editor. Publisher and journalism instructor.
Entrepreneur: Owned and operated number of businesses. Sold all but one. Present: Semi-retired. Owns Carlton Productions, a public relations and marketing company.
What made you decide to be a show promoter?
The responsibility and excitement of planning and executing.
Promoting a show can be a very stressful and difficult task, what evolves around promoting a show? Long hours, close attention to details, and individual attention to vendors and their needs. It's vitally important to involve others who are knowledgeable and interested in show production and to delegate responsibilities.
Are there specific guidelines you look for when considering location, times and events?
Location: Location is extremely important as it sets the pace of the show and establishes an image for the show. A clean and modern facility with good lighting and ample services is vital.
Times: For shows with public attendance, weekends are preferred. Trade shows, catering to businesses, are effective during the week and continuing just before or after weekends.
Events:
Events should be diverse and appeal to both the vendor and the attendee, but emphasis should be placed on the attendees, for they are the ones shopping with the exhibitors and their satisfaction is important, especially when planning for the next show.
What is considered to be a successful show?
One, which has been profitable and successful for the exhibitors and which, has been a pleasant event and an entertaining experience for the attendees.
How many months of preparation is involved in organizing and promoting a show?
Not less than four months. Nine months is preferred. Organization may begin as much as a year in advance, or immediately after a show.
Normally, what type of events and activities do you plan for your shows?
This will vary with the type of show. It would be wise to avoid activities found at every other show of the same type. Visiting other shows and getting ideas, then improving on those ideas may result in something different and exciting for vendors and attendees.
What role does advertising play in promoting a successful show?
Effective advertising is one of the most vital aspects of a successful show. Regional advertising in appropriate trade magazines should be directed to filling exhibition booths and generating public interest. Regional and local advertising should saturate daily newspapers and television, depending on budget limitations. Radio should be included but selective, based on the audience to which the show is directed. Remote broadcasts are also effective. Other advertising may include the internet, billboards, flyers, and avenues applicable to certain areas, ie. banner planes in coastal regions. Issuing advance news releases is quite effective.
How difficult is it to obtain a variety of venders?
It's somewhat difficult if the vendors do not understand the show. This is why advance promotion and advertising are so important, especially for a "first" show. Vendors are more receptive to participating in shows they have been in before or shows that are recommended by other vendors. A good variety of vendors will attract more vendors because the show reaches a larger audience.
 
It's almost impossible to please everyone who attends a show. Please complete this sentence or create one similar in your own words.
As a show promoter I felt ______ people were _______ satisfied with my efforts and would _____ return to future shows.
 As a show promoter, I felt that 95% of the people are satisfied with our shows and of those, 90% would return to future shows.
What types of complaints do show promoters receive? How do you deal with these complaints?
The most common complaints promoters receive are lack of advertising, lack
of attention to details in planning and executing, and poor facilities.
It's usually difficult to "undo" what has already been done. However, dealing with these issues is relatively simple when planning future shows:
Spend more money in advertising, select the right vehicle for advertising, pay closer attention to details for the vendors, and plan the show in an up- scale facility, even though the cost of the facility may be more expensive.
 
Please take this opportunity to announce your next show in-depth.
Two shows are being planned for 1999. One is a repeat of the 1998 show: "Collectibles by the Sea" which includes a variety of collectibles ranging from plush to ornaments and from dolls to figurines.
The other is a trade show for collectible retailers. Both will be held in the fall in Myrtle Beach,
SC.
http://www.intrstar.net/~tcjj/carlproshow.html




 
From: "Carol Garcia" <sergios@ix.netcom.com>
To: <j81459@erols.com>
Subject: *******
Date: Sun, 9 Aug 1998 23:14:32 -0700
X-MSMail-Priority: Normal
X-MimeOLE: Produced By Microsoft MimeOLE V4.72.2106.4
 
Bio:
Carol Garcia is a Beanie show promoter in So. California and Las Vegas. She promoted the first ever Beanie Show in California in May of '97. Carol and her husband made headline news when they were beaten and robbed of Beanies and $ 1,000.00 at their store in April of this year. Since the attack Carol has made it her mission to provide a safer place to buy, sell and trade Beanies at her Events. She also speaks at other promoter's events on Beanie Safety Tips & Insurance concerns for collector's. She has written a booklet on "HOW TO HOST A BEANIE SHOW".
What made me decide to be a show promoter?
Carol and her daughter Marilyn, have collected Beanie Babies since Feb. of '97. Since Carol was active in her children's school fund-raising efforts and decided to promote a Beanie Babies Show as a fund-raiser in the Spring of '97. The school backed out at the last minute & Carol was left with a sold out show and no place to hold it, until friends owning a Pizza restaurant came to the rescue!
Promoting a show can be a stressful & difficult task, what evolves around planning a beanie show?
In my opinion, promoting a beanie show involves several considerations, plans and most of all a responsibility to your dealers and those who attend. You must also have a sincere desire to host the event. I ask people who call me for help... What is your motivation? To simply "cash in" on the Beanie Mania is not enough. I believe you must first be an avid collector as a foundation to hosting a successful event.
Are there specific guidelines you look for when considering location, times and events?
Absolutely! When you consider locations, you MUST, I repeat MUST, look into the Business License requirements and sales tax liabilities. Sure, many shows slide by without checking into these legalities, but I am a firm believer that if your going to do it... Do it right! Besides, you can't just throw together an event that will have thousands of dollars in sales and assume you don't need to consider these legalities. (You as a promoter could be liable for all sales tax that should have been collected). AND I know of a show promoter in S. California who didn't check into the business license requirements and each one of her dealers was cited by the police with a misdemeanor ticket and a $250.00 fine! Regarding times? I believe the best events always fall on a Sunday, 9 am to 2 pm... (Just my Opinion)
Lastly, don't have a beanie show the same day as another promoter in your area. It's only going to hurt business for both of you and cause bad feelings.
What is considered to be a successful show?
A successful show is one where everyone has a good time, good sales and good trades. And if you can raise money for a fund-raising effort you really have done your job well:-)
How many months of preparation is involved in organizing and promoting a show?
A big show takes 2 to 3 months of planning in order to get advertisements in the major Beanie Magazines early enough . A small show (20 dealers) might only take 2 weeks to plan if you already have the business license & location established.
Normally what type of events & activities do you plan for your shows?
I always plan free raffles throughout the day. If I have a fund-raising raffle it is done at the end of the show. I also include a short speech regarding beanie saftey Tips & insurance concerns.
What role does advertising play in promoting a successful show?
Advertising is extremely important! Without the proper advertising no one will know about your event. You need attendance to cover the expenses incurred in the promoting.
How difficult is it to obtain a variety of dealers?
It's very difficult! Many dealers are not very easily pleased and will try to tell you how to run a show, and who to let sell there and how to set a base price. If you do not comply, they threaten not to do your event again... Thing is, in S. California at this time there are so many shows... Dealers can pick and chose from up to 7 shows to sell at any given weekend.
 
As a show promoter I felt ______ people were _______ satisfied with my efforts and would _____ return to future shows.
As a show promoter I felt 80 % of the people were very satisfied with the show and would return to my future shows.
I receive complaints from dealers that the other dealers are too cheap and undercutting them. The biggest problem I have is that most dealers want me to set a base price of $ 8.00 on any beanie for sale. That's price fixing, and it's unfair to those attending (& I think it might even be illegal). I lose dealers over this matter every month. From those attending the events, I always hear how some dealer's are cold to the children... I warn the dealers to be kinder, or not to come back. (it doesn't usually work though!)
I'd like to tell you about my upcoming Beanie Conventions at Sam's Town Resort in Las Vegas Nevada. I have the first convention on Sunday, August 23rd and am flying in the following guest speakers: Lu Venia, The Beanie Doctor, Deb Warren from Two Hog Wild for Beanies and Beanie Artiest Terri Sopp Rae!
The next Las Vegas Convention is set for Sunday, October 18th at the same location. Guest speakers are Sally Winey, Becky Phillips & Becky Estenssoro and Vicky Krupka.
In California, my monthly "Beanie, Barbies & How Wheels Show's" at the Holiday Inn @ 3131 S. Bristol St. , Costa Mesa
Dates are 8/16, 9/27 & 10/25.
http://members.tripod.com/~CAROL_G/bbsm.htm



I would like to personally thank each promoter for their time in answering my questions. I would also like to invite the public to feel free to click on the above links for further show details.
Show Promoters play a very important part in Beanie History. Please take the time and thank these promoters for their efforts.
 
This article was written by:
Janie E. Daniels
August 12, l998
Copyright registered

Copyright 2004 All rights reserved.